The Big Sieve

10 minutes with Dave Trott

Tim Forte — Mon, 10 Jun 2013 22:30:01 +0000

I have’nt posted for a while as I’ve been super busy. My writer showed me this clip showing Dave Trott talking candidly about getting ideas up and not being afraid to do so. Many a true word spoken here. I myself can speak from experience. It also takes experience to know a crap idea that’s not worth the battle. You’d be surprised how many don’t understand this and fined it hard to put aside their first thoughts. They continue to put their efforts into a turd that’s going to do nothing for the client, nothing for the agency and nothing for their career. So pick your battles well young, and old, creatives. And don’t be afraid.

St John Ambulance – Helpless

Tim Forte — Sat, 20 Apr 2013 23:55:31 +0000

A point beautifully made.

Kubota – Sheer Tractoring Pleasure

Tim Forte — Tue, 09 Apr 2013 05:44:40 +0000

Note: I won’t make posting my own work on my own blog about fine creative work a habit. Promise!

This time I’m posting about the latest TVC/Cinema commercial that we’ve just launched for the Kubota Grand X tractor (M135GX.)

Kubota are fast becoming the leader over more well known tractor brands such as John Deere. Their reliability, comfort, design and their dealership after purchase service is top notch. So when we were asked to introduce this machine to the farming world we were very excited.

After we did the tour and took the controls of the new and old machines (which was AWESOME!!!) we established the thinking pose and began the creative process.

If you talk to farmers who depend on their tractors you’ll soon get a good idea of how vital a good tractor is for their everyday work, especially when they’re spending 12 hours a day sitting in them. Reliability must come as standard and with Kubota machines it does. Once we’d finished our joy rides we clearly could see the difference between the old and new model as well as against the competitors vehicles in the category.

The Grand X is definitely a new era for tractors as the design of the Grand X cabin is much more farmer friendly as well as more earth friendly compared to it’s rivals. The machine is clearly in a different class inside and out and we thought that was very interesting and we wanted to announce this in a big way.

To keep this post at a respectable length I’m not going to get into all the technical tractor details as there’s far more knowledgeable people who can do that if you’re interested.

This post is about the ad we created to standout from all those very normal shouting retail tractor ads that litter rural and regional television. An ad that announces the birth of a new era in tractoring and pokes a little fun at those lavish car ads we see from time to time. An ad with an eagle! And an owl!! And a horse!!! It was a sheer pleasure to create.

Career Harvest

Tim Forte — Sun, 31 Mar 2013 22:19:53 +0000

I don’t normally post my own work on this blog as I feel if you’re interested you’ll do your homework. But I thought this may be interesting to any fresh creative souls working in advertising.

Here’s an online video created to highlight the different roles within the food and fibre industry.

The budget was minimum so a script was created solely with stock footage in mind. Once happy with the words the search was on for the footage.

Searching through the stock libraries was always going to lead to disappointment at times so the script was tweaked a number of times to cater for the visuals available.

My writer and I have used this technique in the past when budgets are tight, such as on ‘The New Zealand Invasion. There’s a day off in it for you’ for the Pitch segment on the hit TV show The Gruen Transfer.

Working out your idea before you begin searching for any visuals is important as the end result will turn out much better.

(Music created by Final Sound.)

Dave Trott

Tim Forte — Sun, 17 Mar 2013 21:22:48 +0000

APG’S Training Network Part 1, to get you off to a good start.

VW’s Get happy

Tim Forte — Sat, 02 Feb 2013 05:06:55 +0000

There are some that are saying this ad is racist because, “it’s just saying all black people are happy”. (A comment made by Barbara Lippert, editor at mediapost.com.)

I would like to point out that the Caribbean Islands (the area the accent in the ad is portraying) have a diverse cultural background of Caucasian, European, Asian and African people. Many of which have a Caribbean accent.

To say that this ad is racist on the basis it communicates that ‘all black people are happy’ would indicate that you think someone speaking with a Caribbean accent have to be black.

This I find racist. The ad I don’t.

Arguments aside, the ad simply borrows from a truth that the Caribbean is a relaxed part of the world. And if you’re relaxed you’re likely to be happy. And Happy is how this car makes you feel, and the connection they’ve made to bring you an entertaining commercial.

My partner is from the Caribbean and I wanted to get her take on the ad.

She said.

“Dats cool maan!”

Comedians in cars getting coffee

Tim Forte — Fri, 04 Jan 2013 00:08:53 +0000

Comedians in cars getting coffee. Funny stuff.

It’s Showtime!

Tim Forte — Fri, 28 Dec 2012 01:20:59 +0000

The BBC do a lot of things wrong which we won’t mention here; JIMMY SAVILE! But they do a lot of other things right, like Christmas. Oh, and before all the Internets fail. Happy New Year to you!!!

(One of many ‘It’s Showtime!’ slots)

The Hustler – Marty Reisman

Tim Forte — Fri, 14 Dec 2012 22:35:18 +0000

Marty has been getting creative from as young as 7 years old. He’s taken on some of the best ping pong players around the world, and now at 80 years young he looks as sharp as ever.

The Journey

Tim Forte — Thu, 29 Nov 2012 21:22:46 +0000

Ok I may be behind the eight ball on this post but I did try to post it 3 weeks ago but another stole the limelight (Dumb Ways to Die). If you’re not one of the 2 million plus that have already seen it then here you go. A sure contender for Top of The Ads this Christmas.